“He was a bear of a director to work with” is an assessment that can now be taken literally in this promo for French movie network Canal+ conceived by BETC Euro RSCG, Paris.
We are thrust into a medieval fight scene which soon centers on a female warrior who is besting her male counterparts. Just as she impales her foe with a spear, we hear the director say, “Cut.”
We then meet the director, who is a bear, quite loquacious about the craft of filmmaking as we see him relate to his actors, give instructions regarding visual effects and pyrotechnics, go on the obligatory tirade, and offer feedback on the art of directing to a film critic/interviewer.
It’s during this interview that we find out how he became a director. He used to be a bear rug laid out on the floor in front of the television, watching a lot of great movies on Canal+ and thought to himself one day, “why not me?”
Matthijs Van Heijningen of production house Soixante Quinze directed the spot which was lensed by DP Joost Van Gelder. Editor was freelancer Jono Griffiths.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More