โHe was a bear of a director to work withโ is an assessment that can now be taken literally in this promo for French movie network Canal+ conceived by BETC Euro RSCG, Paris.
We are thrust into a medieval fight scene which soon centers on a female warrior who is besting her male counterparts. Just as she impales her foe with a spear, we hear the director say, โCut.โ
We then meet the director, who is a bear, quite loquacious about the craft of filmmaking as we see him relate to his actors, give instructions regarding visual effects and pyrotechnics, go on the obligatory tirade, and offer feedback on the art of directing to a film critic/interviewer.
Itโs during this interview that we find out how he became a director. He used to be a bear rug laid out on the floor in front of the television, watching a lot of great movies on Canal+ and thought to himself one day, โwhy not me?โ
Matthijs Van Heijningen of production house Soixante Quinze directed the spot which was lensed by DP Joost Van Gelder. Editor was freelancer Jono Griffiths.
Edelman Global CCO Judy John Named AICP Next Awards Judging Chair
Judy John, global chief creative officer at global communications firm Edelman, has been named as the 2025 AICP Next Awards judging chair. In this role, John has assembled a roster of jury presidents who will, in turn, select judges for all AICP Next Awards categories.
โIโm thrilled and honored to be named AICP Next Awards judging chair,โ said John. โIโve served as a Next jury president, and I know the caliber of work thatโs entered and the level of talent judging that work. The Next Awards are special, as they recognize achievements through the lens of boundary-breaking innovations in marketing. Like great art, this work creates awe in the viewer, and reflects the times and culture in which it was created. The fact that the honored work is preserved in The Museum of Modern Artโs Department of Filmโs archives for future generations adds a whole other level of significance.โ
โJudyโs career in many ways reflects the DNA of the Next Awards, in that she is a globally-recognized expert in creating work using a wide range of techniques, media platforms and content formats,โ said Matt Miller, president and CEO of AICP. โHer complete fluency in the current marketing communications landscape makes her an ideal judging chairperson. Weโre delighted that she is serving in this role.โ
The AICP Next Awards is much more than an awards competition; itโs also a platform for examining work through thought leadership and analysis. The entry deadline for the AICP Next Awards, along with the AICP Show: The Art & Technique of the Commercial and the AICP Post Awards, is Wed., February 26. Details can be found here.
Two new categories are joining the Next Awards this year, for... Read More