User-generated video can be a dart board but DDB Canada hit the bull’s-eye, culling down 65 hours of submitted footage to two minutes in which Canadians share their Canada.
The 35 Millions Directors initiative received those 65 hours of footage from more than 8,000 individual video and photo submissions, which the creative team at DDB Canada had to sift through and select the best clips to include in the final video.
The two minute trip across the country showcases diving, biking, skiing, rafting, whale watching, ice hockey, walking, breathtaking scenery, wildlife and lots of fun.
“We anticipated receiving some great Canadian moments, but we were really surprised by the quantity and the quality of the submissions we received,” said Cosmo Campbell, creative director, DDB Canada. “Technically speaking the vast majority of entries were very well shot, but the quality of the content was outstanding. It reinforces the many unique and exciting experiences this country has to offer, and demonstrates just how proud Canadians are of their own backyard.”
The video is being shown on TV, online, at varied venues, and in global social spaces.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More