User-generated video can be a dart board but DDB Canada hit the bull’s-eye, culling down 65 hours of submitted footage to two minutes in which Canadians share their Canada.
The 35 Millions Directors initiative received those 65 hours of footage from more than 8,000 individual video and photo submissions, which the creative team at DDB Canada had to sift through and select the best clips to include in the final video.
The two minute trip across the country showcases diving, biking, skiing, rafting, whale watching, ice hockey, walking, breathtaking scenery, wildlife and lots of fun.
“We anticipated receiving some great Canadian moments, but we were really surprised by the quantity and the quality of the submissions we received,” said Cosmo Campbell, creative director, DDB Canada. “Technically speaking the vast majority of entries were very well shot, but the quality of the content was outstanding. It reinforces the many unique and exciting experiences this country has to offer, and demonstrates just how proud Canadians are of their own backyard.”
The video is being shown on TV, online, at varied venues, and in global social spaces.
ADCOLOR | The One Club Creative Award Winners: Translation’s Jason Campbell and League Twenty Two’s Ashley Henderson
Jason Campbell, chief creative officer at Translation Enterprises, and Ashley Henderson, founder and CEO at League Twenty Two, are the recipients of this year’s ADCOLOR | THE ONE CLUB Creative Award, presented this past weekend at the 18th annual ADCOLOR Awards ceremony, part of the 2024 ADCOLOR Conference in Los Angeles.
Now in its 15th year, the ADCOLOR | THE One Club Creative Award is given to a professional in a creative field from a historically excluded community who has demonstrated extraordinary talent and achievement within the media, creative, digital, and traditional advertising disciplines.
The honor is presented jointly by The One Club for Creativity and ADCOLOR, the organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries.
The award was co-presented on stage by Adrienne Lucas, head of DEI & strategic partnerships at The One Club, and Courtney Richardson, creative director at Droga5, who won the award in 2021.
“The One Club has for decades provided programming such as ONE School, Creative Boot Camps, and annual Where Are All The Black People conference and career fair that helps solve the industry’s diversity problem,” said Kevin Swanepoel, CEO, The One Club. “We’re proud to work with ADCOLOR and recognize Jason and Ashley for their inspiring accomplishments.”
Campbell’s Caribbean roots color his creativity, his perspectives, and have been instrumental in how he got to where he is today.
He has worked for brands including Nike, the NBA, Verizon, Impossible Foods, Airbnb and Beats by Dre, and held a teaching position at Miami Ad School. Prior to his professional career, he received The One Club’s Patrick Kelly... Read More