User-generated video can be a dart board but DDB Canada hit the bull’s-eye, culling down 65 hours of submitted footage to two minutes in which Canadians share their Canada.
The 35 Millions Directors initiative received those 65 hours of footage from more than 8,000 individual video and photo submissions, which the creative team at DDB Canada had to sift through and select the best clips to include in the final video.
The two minute trip across the country showcases diving, biking, skiing, rafting, whale watching, ice hockey, walking, breathtaking scenery, wildlife and lots of fun.
“We anticipated receiving some great Canadian moments, but we were really surprised by the quantity and the quality of the submissions we received,” said Cosmo Campbell, creative director, DDB Canada. “Technically speaking the vast majority of entries were very well shot, but the quality of the content was outstanding. It reinforces the many unique and exciting experiences this country has to offer, and demonstrates just how proud Canadians are of their own backyard.”
The video is being shown on TV, online, at varied venues, and in global social spaces.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More