The directorial team Philistine (currently Tim Godsall and Steven Diller) of OPC Family Style directed this PSA in which a boy talks as if he were a grown man. The lad tells us about his wife, how they met in college. For him, it was live at first sight. For her, he says, probably love at second sight.
Then, he continues, last October a doctor found a lump in her breast. He then affirms, “I’m running for my wife.”
Supered messages appear which read: “Run for the Future”/”A Future Without Breast Cancer.”
An end tag informs us that a Run for the Cure event is being held on October 6 to raise funds for the Canadian Breast Cancer Foundation (CBCF).
“Sean” is one of four spots in this public service campaign from agency DARE in which children talk about who they are running for in the future.
The campaign was born through a strategic planning process, built on a compelling goal: with the support of the community, the CBCF will realize its vision of creating a future without breast cancer.
While CBCF’s vision is a clear one, previous Run marketing campaigns had taken a retrospective view, in memory of those who have struggled with the disease. DARE saw the need to re-focus on the central mission, making clear that the Run for the Cure is a step towards change for the future of women across Canada.
The creative, developed by DARE`s executive creative director Paul Little, brought this strategic insight to life using the simple yet powerful concept of children telling us who they are running for in the future. Whether a daughter, wife or granddaughter who might be diagnosed with breast cancer, the campaign highlights that it is a future that they shouldn’t have to face, if we continue to raise funds and work toward finding a cure for breast cancer.
The campaign will be in market through to run day on Sunday, October 6, 2013.
Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?
Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.
The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.
As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."
"Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.
Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.
"I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.
Q: What have you learned from "Squid Game"?
HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.
Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?
HWANG: I'm afraid to talk... Read More