The directorial team Philistine (currently Tim Godsall and Steven Diller) of OPC Family Style directed this PSA in which a boy talks as if he were a grown man. The lad tells us about his wife, how they met in college. For him, it was live at first sight. For her, he says, probably love at second sight.
Then, he continues, last October a doctor found a lump in her breast. He then affirms, “I’m running for my wife.”
Supered messages appear which read: “Run for the Future”/”A Future Without Breast Cancer.”
An end tag informs us that a Run for the Cure event is being held on October 6 to raise funds for the Canadian Breast Cancer Foundation (CBCF).
“Sean” is one of four spots in this public service campaign from agency DARE in which children talk about who they are running for in the future.
The campaign was born through a strategic planning process, built on a compelling goal: with the support of the community, the CBCF will realize its vision of creating a future without breast cancer.
While CBCF’s vision is a clear one, previous Run marketing campaigns had taken a retrospective view, in memory of those who have struggled with the disease. DARE saw the need to re-focus on the central mission, making clear that the Run for the Cure is a step towards change for the future of women across Canada.
The creative, developed by DARE`s executive creative director Paul Little, brought this strategic insight to life using the simple yet powerful concept of children telling us who they are running for in the future. Whether a daughter, wife or granddaughter who might be diagnosed with breast cancer, the campaign highlights that it is a future that they shouldn’t have to face, if we continue to raise funds and work toward finding a cure for breast cancer.
The campaign will be in market through to run day on Sunday, October 6, 2013.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More