The directorial team Philistine (currently Tim Godsall and Steven Diller) of OPC Family Style directed this PSA in which a boy talks as if he were a grown man. The lad tells us about his wife, how they met in college. For him, it was live at first sight. For her, he says, probably love at second sight.
Then, he continues, last October a doctor found a lump in her breast. He then affirms, “I’m running for my wife.”
Supered messages appear which read: “Run for the Future”/”A Future Without Breast Cancer.”
An end tag informs us that a Run for the Cure event is being held on October 6 to raise funds for the Canadian Breast Cancer Foundation (CBCF).
“Sean” is one of four spots in this public service campaign from agency DARE in which children talk about who they are running for in the future.
The campaign was born through a strategic planning process, built on a compelling goal: with the support of the community, the CBCF will realize its vision of creating a future without breast cancer.
While CBCF’s vision is a clear one, previous Run marketing campaigns had taken a retrospective view, in memory of those who have struggled with the disease. DARE saw the need to re-focus on the central mission, making clear that the Run for the Cure is a step towards change for the future of women across Canada.
The creative, developed by DARE`s executive creative director Paul Little, brought this strategic insight to life using the simple yet powerful concept of children telling us who they are running for in the future. Whether a daughter, wife or granddaughter who might be diagnosed with breast cancer, the campaign highlights that it is a future that they shouldn’t have to face, if we continue to raise funds and work toward finding a cure for breast cancer.
The campaign will be in market through to run day on Sunday, October 6, 2013.
Lashana Lynch, Eddie Redmayne Compare Notes On “The Day of the Jackal”
Lashana Lynch was running away from spies.
After playing Nomi in 2021's "No Time To Die," she was actively avoiding any role that involved working for the secret service. What part could beat a Bond girl who took James Bond's 007 code name from him?
"I was like, 'No, I'm not doing it again. That's a legacy role. That's something that absolutely should be untouched forever,'" recalls Lynch.
But then she read the character of Bianca Pullman for a TV series based on Frederick Forsyth's classic thriller "The Day of the Jackal." Bianca was also an employee of Britain's foreign intelligence agency, but the differences between the two MI6 workers appealed: While Nomi was slick, Bianca was a mess Lynch could dive into.
"I'd pushed against this world for a long time and it felt like it came right at me full throttle," she says.
No one is happier that she jumped on board than Eddie Redmayne, who plays the Jackal, the myth-like murderer for hire. Her "versatility is insane," he says, adding that Lynch even suggested the perfect song for the theme, Celeste's "This Is Who I Am."
"The Day of the Jackal" updates Fred Zinnemann's 1973 movie, starring Edward Fox as the cravat-wearing killer hired to kill the French president.
Redmayne's version inherits the gentlemanly style of Fox, living a life of jet-setting quiet luxury, funded by getting away with murder through ingenious devices, clever disguises and flawless planning. Bianca is the intelligence officer and arms expert who will stop at nothing to find him, much to the discomfort of her co-workers and family.
Lynch and Redmayne are also producers on the show, which is airing on Sky in the U.K. and debuts Thursday on Peacock. They didn't spend much time together on set,... Read More