Directors Jon & Torey of Family Style teamed with Toronto agency Red Lion to give Jewish people a permissible bite of the long forbidden fruit, introducing them to kosher bacon from The Canadian Beef Bacon Company.
This spot takes us to Israel where residents, with tongue firmly in cheek, share what they would give up to be able to eat bacon–one floating in the Dead Sea says she would give up the Dead Sea. Another would give up candy. Another would relinquish cigarettes. A lovely lass would sacrifice her beautiful pink shoes. A man in a rural field would give up one of his goats seen in the background and then adds he’d also turn over his wife, who’s off camera.
A supered message appears which reads, “You shouldn’t have to give up anything to enjoy bacon.”
This is followed by the logo for Canadian Beef Bacon and an end tag which reads, “Kosher coming soon.”
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More