In this animated world, we see a massive rabbit foot factory shuttering operations as lights throughout the building turn off, the flashing business sign flickers one last time, and heavy machinery grinds to a halt.
Out the front door comes a single solitary rabbit, thankfully with all four feet still attached. In slow motion we see him leap out of the doorway into freedom. Soon he is followed by countless other still fully intact bunnies.
A voiceover relates, “With sixteen chances to win, who needs luck?”
The 16 chances are afforded to players of the California Lottery’s new Red Hot 7s scratch-off game card.
Superfad produced the animation spot for agency David&Goliath, Los Angeles.
Directing and Editing “Conclave”; Insights From Edward Berger and Nick Emerson
Itโs been a bruising election year but this time weโre referring to a ballot box struggle thatโs more adult than the one youโd typically first think of in 2024. Rather, on the industry awards front, the election being cited is that of the Pope which takes front and center stage in director Edward Bergerโs Conclave (Focus Features), based on the 2016 novel of the same title by Robert Harris. Adapted by screenwriter Peter Straugham, Conclave stars Ralph Fiennes as the cardinal leading the conclave that has convened to select the next Pope. While part political thriller, full of backstabbing and behind-closed-door machinations, Conclave also registers as a thoughtful adult drama dealing with themes such as a crisis of faith, weighing the greater good, and engaging in a struggle thatโs as much about spirituality as the attainment of power.
Conclave is Bergerโs first feature after his heralded All Quiet on the Western Front, winner of four Oscars in 2023, including for Best International Feature Film. And while Conclave would on the surface seem to be quite a departure from that World War I drama, thereโs a shared bond of humanity which courses through both films.
For Berger, the heightened awareness of humanity hit home for him by virtue of where he was--in Rome, primarily at the famed Cinecittร studio--to shoot Conclave, sans any involvement from the Vatican. He recalled waking up in Rome to โsoak upโ the city. While having his morning espresso, Berger recollected looking out a window and seeing a priest walking about with a cigarette in his mouth, a nun having a cup of coffee, an archbishop carrying a briefcase. It dawned on Berger that these were just people going to... Read More