We see a dry, desolate swimming pool, a neighborhood liquor store, a rusty, inoperable drinking fountain as a voiceover informs us that a public park for kids can prevent heart disease, a grocery store can stop diabetes, a drinking fountain can combat childhood obesity.
The voiceover continues, “Did you know how long you live depends on where you live?”
We then see animation transform this community as water is turned on, the liquor store becomes a grocery store with a fresh fruit stand, and seemingly the entire neighborhood changes for the better, helping to improve the prospects for all our children.
An end tag for the California Endowment carries the slogan, “Health Happens Here.”
The ad’s purpose is to inspire viewers to shift their definition of health from conventional thinking (doctors, diets, hospitals) and toward a shared responsibility for improving the health of California by improving the places where people live throughout the state.
“Transform” was directed and animated by William Campbell and Will Johnson of Gentleman Scholar for agency Preditorial.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More