We see a dry, desolate swimming pool, a neighborhood liquor store, a rusty, inoperable drinking fountain as a voiceover informs us that a public park for kids can prevent heart disease, a grocery store can stop diabetes, a drinking fountain can combat childhood obesity.
The voiceover continues, “Did you know how long you live depends on where you live?”
We then see animation transform this community as water is turned on, the liquor store becomes a grocery store with a fresh fruit stand, and seemingly the entire neighborhood changes for the better, helping to improve the prospects for all our children.
An end tag for the California Endowment carries the slogan, “Health Happens Here.”
The ad’s purpose is to inspire viewers to shift their definition of health from conventional thinking (doctors, diets, hospitals) and toward a shared responsibility for improving the health of California by improving the places where people live throughout the state.
“Transform” was directed and animated by William Campbell and Will Johnson of Gentleman Scholar for agency Preditorial.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More