This Brazil ad market spot shows us a boss running roughshod over a worker in the middle of a large workspace full of cubicles, demanding that charts be on his desk in a half hour–or else. He even cracks a joke which only adds to his overbearing, borderline abusive tone.
Once the boss is out of earshot, the worker tells a colleague what he would like to say to his office superior, which translated into English reads, “I wish I could tell him he doesn’t respect anybody, that he manipulates everything and nobody laughs at his jokes.”
As we see the boss walking away in the distance, we also witness his ample backside. The employee then utters, “What an ass!”
Upon returning to his private office, the boss finds someone seated at his desk–The King of Burger King fame.
The King then proceeds to push the play button on an audio tape recorder, which is plugged into the office public address system. The employee’s rant fills the air for all, including the boss, to hear. The workers laugh and revel in hearing what they up to this point could only dream of saying. The boss is embarrassed and weeps, only to be consoled by The King.
The now popular employee who mouthed off then expresses another wish—for a BK Whopper with triple meat and extra cheese.
We then find out that this wish can come true as BK burgers are made to order so that customers can have it their way.
Gualter Pupo and Steve Pearson of Hungry Man Brazil co-directed “Boss” for Ogilvy & Mather Brasil.
The DP was Andre Modugno. Editor was Fernando Vidor of Hungry Man.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More