This Brazil ad market spot shows us a boss running roughshod over a worker in the middle of a large workspace full of cubicles, demanding that charts be on his desk in a half hour–or else. He even cracks a joke which only adds to his overbearing, borderline abusive tone.
Once the boss is out of earshot, the worker tells a colleague what he would like to say to his office superior, which translated into English reads, “I wish I could tell him he doesn’t respect anybody, that he manipulates everything and nobody laughs at his jokes.”
As we see the boss walking away in the distance, we also witness his ample backside. The employee then utters, “What an ass!”
Upon returning to his private office, the boss finds someone seated at his desk–The King of Burger King fame.
The King then proceeds to push the play button on an audio tape recorder, which is plugged into the office public address system. The employee’s rant fills the air for all, including the boss, to hear. The workers laugh and revel in hearing what they up to this point could only dream of saying. The boss is embarrassed and weeps, only to be consoled by The King.
The now popular employee who mouthed off then expresses another wish—for a BK Whopper with triple meat and extra cheese.
We then find out that this wish can come true as BK burgers are made to order so that customers can have it their way.
Gualter Pupo and Steve Pearson of Hungry Man Brazil co-directed “Boss” for Ogilvy & Mather Brasil.
The DP was Andre Modugno. Editor was Fernando Vidor of Hungry Man.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More