This Brazil ad market spot shows us a boss running roughshod over a worker in the middle of a large workspace full of cubicles, demanding that charts be on his desk in a half hour–or else. He even cracks a joke which only adds to his overbearing, borderline abusive tone.
Once the boss is out of earshot, the worker tells a colleague what he would like to say to his office superior, which translated into English reads, “I wish I could tell him he doesn’t respect anybody, that he manipulates everything and nobody laughs at his jokes.”
As we see the boss walking away in the distance, we also witness his ample backside. The employee then utters, “What an ass!”
Upon returning to his private office, the boss finds someone seated at his desk–The King of Burger King fame.
The King then proceeds to push the play button on an audio tape recorder, which is plugged into the office public address system. The employee’s rant fills the air for all, including the boss, to hear. The workers laugh and revel in hearing what they up to this point could only dream of saying. The boss is embarrassed and weeps, only to be consoled by The King.
The now popular employee who mouthed off then expresses another wish—for a BK Whopper with triple meat and extra cheese.
We then find out that this wish can come true as BK burgers are made to order so that customers can have it their way.
Gualter Pupo and Steve Pearson of Hungry Man Brazil co-directed “Boss” for Ogilvy & Mather Brasil.
The DP was Andre Modugno. Editor was Fernando Vidor of Hungry Man.
Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?
Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.
"When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.
And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.
"Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.
No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."
At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.
After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More