This spec commercial takes us through the life of a young boy into manhood, starting with his playing on his beloved automobile tire turned swing hanging from a tree. He takes the tire with him everywhere and it’s a habit he can’t shake.
For instance, we see him seated with the tire at the dinner table as his concerned parents look on. As an older lad, he is a passenger on the school bus, accompanied by the tire.
Years later we see him in the movie theater, seated next to his tire. Other kids throw popcorn at him.
He even takes the tire to the high school prom as his date.
Belittled and derided as a loser for his tire fetish, one day the tables are turned when a lovely woman is stranded due to a flat tire on her car. Along comes our boy turned man walking along with his tire. They smile at each other and clearly a romance is sparked–turns out that tire came in handy after all. They speed off together in her sports car convertible.
“A Boy and His Tire” was directed and written by Jeannette Godoy, a choreographer and stylist now making her way to the director’s chair via Superlounge, a Santa Monica-based production house recently launched by director Jordan Brady and executive producer Dave Farrell.
Godoy said the spec spot concept was inspired by Lars and The Real Girl, a feature film–directed by noted spotmaker Craig Gillespie of MJZ–which centers on a delusional young man who enters into a relationship with an anatomically correct doll he orders online.
The DP on the Bridgestone :60 was Jeanne Lipsey.
Matthew Forrest Launches Commercial/Branded Content Production Company Cloud Forest
Producer Matthew Forrest has officially launched Cloud Forest, a Los Angeles-based video production company specializing in commercials and branded content, with additional capabilities in emerging formats like AI and VR.
With the mantra “Where your vision meets our production precision,” Cloud Forest aims to serve brands, agencies and networks with a blend of creativity and operational efficiency.
Forrest brings over 20 years of experience to Cloud Forest. His portfolio includes producing commercial content for Square, Aveeno, and Lyft, branded content series for KitchenAid, Pizza Hut, and Verizon, and projects like Mariah Carey’s “Keys of Christmas.” Forrest’s career highlight came at Endemol Shine, where he earned a Sports Emmy in 2018 for producing Life VR’s “Capturing Everest.”
“Leveraging my varied experiences in both traditional and digital formats, I’m excited to create content across a wide array of platforms with the partners I admire,” said Forrest. “Our focus is on delivering excellence in commercials and branded content, while also offering cutting-edge solutions in AI and VR when appropriate for our clients’ needs.”
Cloud Forest’s talent roster currently features long-time Forrest collaborators such as commercial directors Ben Pluimer, Michael Belcher, Clyde Bessey, Christopher Louie and Kevin K. Shah; director/photographer Shawn Corrigan; photographers Gabriela Oltean and Will Deleon; and creative directors Natalie Perry and Drew Grossman. The studio’s strength lies in curating the right team and accurately defining the necessary resources--budget, roles, and technology--allowing every project to meet its creative and business goals.
This approach has earned praise from industry... Read More