This French spot begins with a young man pressing a doorbell button. Answering the front door is another gent–along with a cast of assorted others who appear stuffed into an apartment entry way. In some respects, it’s reminiscent of the crowded ocean liner stateroom scene in the Marx Brothers’ classic A Night At The Opera. But unlike that film, the people in this spot don’t come tumbling out once the door is open. Instead, they need to be climbed over and represent but the tip of the proverbial iceberg.
The man who rang the doorbell is there in response to an ad about sharing an apartment, not knowing exactly how many people he’d have as fellow residents. Turns out it looks like a cast of hundreds as the guy who answered the door takes him on a tour of the accommodations.
Both tour guide and guest make their way over a mound of humanity to get to the living room, which is beyond standing room only. Next we are taken to the bathroom where naked men and women are shoehorned into a communal shower, scrubbing and soaping one another. Then we get a look-see at the kitchen where people are perched on one another’s shoulders, some having a meal, others just hanging out. And finally our tour guide proudly points to the laundry room’s washing machine. Never mind the fact that people are stacked up on one another in the room–the stand-out attraction is the washing machine which a super informs us has 7kg capacity and is only 40cm. Indeed there’s no better space saver than a Brandt washing machine.
Titled “La Colocation” (which in English translates to “Apartment Sharing”) this spot was directed by Keith Bearden via Mister Hyde, Paris, for agency DDB, Paris. (Bearden is repped in the U.S. by Good Films, New York)
The DDB creative team consisted of creative directors Alexandre Herve and Sylvain Thirache, copywriter Fabien Teichner, art director Faustin Dlaverie and producer Dominique Porte.
Herve Lopez executive produced for Mister Hyde. The DP was Nathaniel Aron.
Editor was Nicholas Isabey of Editors, Paris.
Timothée Chalamet To Receive Arlington Artist of the Year Award At Santa Barbara Film Fest
Timothée Chalamet will be honored with the Arlington Artist of the Year Award at the 40th annual Santa Barbara International Film Festival (SBIFF). Chalamet will receive the award during an in-person tribute and career retrospective on Tuesday, February 11, 2025. The evening will highlight his performances in three highly acclaimed films: A Complete Unknown (dir. James Mangold), Dune: Part Two (dir. Denis Villeneuve) and Wonka (dir. Paul King). This honor recognizes Chalamet’s unparalleled talent and his enduring impact on the cinematic landscape.
“I’m a big fan of Bob Dylan, and I was blown away by Chalamet’s transformation in A Complete Unknown. His performance is galvanizing and electrifying, especially coming on the heels of the major box office triumph earlier this year with Dune: Part Two. Truly, this is the age of Chalamet,” said SBIFF executive director Roger Durling.
Chalamet was the youngest Best Actor Oscar nominee since 1939 for his breakout role in Call Me By Your Name. He has starred in five Best Picture Oscar nominees: Call Me By Your Name, Lady Bird, Little Women, Dune and Don’t Look Up. Additional credits include Bones and All, The French Disptach, Beautiful Boy, The King and Interstellar. He is currently in production on A24 and Josh Safdie’s Marty Supreme, inspired by the late American table tennis legend Martin “Marty” Reisman.
The 40th Santa Barbara International Film Festival will take place February 4-15, 2025. Official events including screenings, filmmaker Q&As, industry panels, and celebrity tributes, will be held at SBIFF’s Riviera Theatre and its new Film Center, plus the historic Arlington... Read More