A woman deep in slumber hears her alarm clock and sits up, revealing that she’s a winged fairy. She goes through the same rituals we wingless folks endure in the morning, but with a slightly different twist–showering but in fairy dust, making breakfast, feeding her dog who is also winged, getting dressed but instantaneously with the aid of a magic wand, and then stepping out for work.
She meets her winged colleagues and they go off on their commute, which consists of being picked up by two giants who gently blow the fairies into the wind and on their way.
An on-screen message then puts what we’ve seen into context. It reads, “This is how magical I feel when I offer my customers an affordable mobile plan.”
The quote is attributed to a woman in customer service for French carrier Bouygues Telecom.
Baker Smith of harvest directed this spot and two others in the campaign for Bouygues. Harvest and Paris-based Wanda Productions teamed to produce the job for DDB Paris.
Chris Soos served as DP. Editor was Herve Schneid whose film credits include Amelie and City of Lost Children. VFX house was BUF, Paris.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More