A woman deep in slumber hears her alarm clock and sits up, revealing that she’s a winged fairy. She goes through the same rituals we wingless folks endure in the morning, but with a slightly different twist–showering but in fairy dust, making breakfast, feeding her dog who is also winged, getting dressed but instantaneously with the aid of a magic wand, and then stepping out for work.
She meets her winged colleagues and they go off on their commute, which consists of being picked up by two giants who gently blow the fairies into the wind and on their way.
An on-screen message then puts what we’ve seen into context. It reads, “This is how magical I feel when I offer my customers an affordable mobile plan.”
The quote is attributed to a woman in customer service for French carrier Bouygues Telecom.
Baker Smith of harvest directed this spot and two others in the campaign for Bouygues. Harvest and Paris-based Wanda Productions teamed to produce the job for DDB Paris.
Chris Soos served as DP. Editor was Herve Schneid whose film credits include Amelie and City of Lost Children. VFX house was BUF, Paris.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More