Leo Burnett Beijing turned to director Matthias Zentner for this commercial promoting the Night Vision Pedestrian Recognition System of the BMW 535 Li.
BMW Night Vision with pedestrian recognition offers additional safety when driving at night, enabling the driver to identify people, animals and other objects ahead of the car before they are illuminated by the beam of the headlights. The Night Vision system works using an infrared camera integrated into the front end of the car which sends real-time video images to the on-board monitor. The video data is analyzed by a control unit, which uses intelligent algorithms to detect pedestrians, cyclists and animals, for example, who are near the road and in danger of being hit by the car. The system singles out pedestrians and cyclists who are on a pre-determined collision course with the car. If the system identifies danger, the driver is given a visual warning signal on the monitor and in the Head-up Display.
In this spot, the car’s driver sees a worker changing a light bulb at an outdoor cafe, and dancers who wouldn’t otherwise be readily visible to him. The dancers are from the prestigious Cloud Gate Dance Theatre of Taiwan.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More