Leo Burnett Beijing turned to director Matthias Zentner for this commercial promoting the Night Vision Pedestrian Recognition System of the BMW 535 Li.
BMW Night Vision with pedestrian recognition offers additional safety when driving at night, enabling the driver to identify people, animals and other objects ahead of the car before they are illuminated by the beam of the headlights. The Night Vision system works using an infrared camera integrated into the front end of the car which sends real-time video images to the on-board monitor. The video data is analyzed by a control unit, which uses intelligent algorithms to detect pedestrians, cyclists and animals, for example, who are near the road and in danger of being hit by the car. The system singles out pedestrians and cyclists who are on a pre-determined collision course with the car. If the system identifies danger, the driver is given a visual warning signal on the monitor and in the Head-up Display.
In this spot, the car’s driver sees a worker changing a light bulb at an outdoor cafe, and dancers who wouldn’t otherwise be readily visible to him. The dancers are from the prestigious Cloud Gate Dance Theatre of Taiwan.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More