This spot opens in a rustic field on the outskirts of a silhouetted iconic small town as an image of a sun emanates rays of light from the screen of a large-scale cellular phone sitting on the horizon. The viewer is transported to a fanciful place where a diner chef has customer meal orders sent to him virtually by a waitress, animated cider splashes into glasses, mobile phones–with vibrant red apples on their screens–hang from a tree ripe for the picking, a statue of Abraham Lincoln raises a phone to his ear, and Main Street is lined with lollipop trees and other whimsical trimmings.
A sign lets us know that we’re in Bluephoria (“Population: Happy”), a town made possible by Bluegrass Cellular.
Jerry Pope of Two Popes, Minneapolis, directed the live action, working closely with a coterie of talent at Crash+Sues, Minneapolis, which handled visual effects, 2D and 3D animation, motion design, color correction, creative editing and finishing. “Bluephoria” was conceived by creatives at Louisville, KY-based ad agency Bandy Carroll Hellige.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More