A lovely night sky is highlighted by a blue moon. This idyllic scene is framed by a home’s window. A hand enters the scene and pulls the moon inside the house and places it on a canvas, at which point an artist goes to work.
We see the hand sketch and paint a design, using as its paint easel natural beer ingredients like hops and barley. The blue moon becomes the logo affixed to a glass full of Blue Moon Beer, standing next to a bottle. The hand cuts an orange and places a slice on the rim of the glass.
Below this picture–with deep shadows, golden light and a Rembrandt painting look–he writes a caption which simply reads, “Artfully Crafted.”
This combination of stop motion animation and CG was directed by Andrew Huang and Shaun Sewter of Moo Studios, Los Angeles, for agency Integer Group, Denver.
“The biggest challenge,” said Huang, “was integrating all of the various passes of footage that we made for each shot with the motion control camera. Becauset he Blue Moon ingredients were undergoing complex transformations from palette to canvas, we shot multiple passes of each take with the motion control rig in order to get a seamless and almost surreal, magical metamorphosis–a hand plucking the moon out of the sky as the sun rises in the distance, transforming barley into paint pigment or hop leaves into the shadow on the glass of beer…The challenge was orchestrating all of these elements to create a beautiful spot.”
The Integer Group team included creative director Dan Kiefer, associate creative director Brett Matarazzo, copywriter Brian Wilkens, director of integrated production Robert Stocking and producer Brooke Warren.
David Lyons exec produced for Moo.
Original music was composed by Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif. Adrea Lavezzolli produced for Beacon Street.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More