Children flee from a swarm of bees on a playground as their adult supervisor, perhaps a parent, also looks for cover.
The spot then cuts to a nearby alleged bee keeper, who freely admits he doesn’t know what he’s doing. Clearly not adept at keeping bees in their designated living space as he holds an empty container which should be full of the buzzing creatures, he acknowledges, “Bee keeping–not my forte. But that is.” He points to a parked Kia Forte automobile of which he is clearly proud.
“Bee Keeping” is part of a three-spot campaign directed by David Wellington of Steam Films, Toronto, for Publicis, Toronto.
The Publicis creative ensemble consisted of exec creative director Duncan Bruce, creative director/writer Pat Pirisi, associate creative director/art director Gary Holme and senior producer Dale Harrison.
Krista Marshall exec produced for Steam with Jeff Darragh serving as producer. The DP was Barry Parrell.
Editor was Richard Unruh of Rooster Post Production, Toronto.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More