A girl goes to the sink where the faucet is continually running. She fills up her glass with water and leaves–as the tap continues to run.
We then see various vignettes of people wasting resources–a woman constantly unfurls paper towels in a restroom to dry her hands.
A guy uses a razor to take one stroke across his shaving cream-covered face, then throws the razor away, replacing it with another to take the next stroke. He gives a new meaning to the term “disposable razor” as he disposes of one after the other.
Meanwhile, there’s a woman who takes one bite out of an apple and throws it away, replacing it with another apple which she too bites once, and then another and another until apples are strewn all about her at the bus stop where she’s standing.
A guy wraps his sandwich in a full roll of tin foil.
Finally in a comparatively mundane slice of life, we see a family leave the house with the hallway light still on.
A voiceover observes, “The most ridiculous thing about wasting power is somehow we don’t think it’s ridiculous.”
Michael Downing directed this BC Hydro Power Smart conservation spot vis production house Suneeva for DDB Canada, Vancouver.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More