We open on the exterior of a sports arena which is hosting championship arm wrestling–except once the camera takes us inside, we’re thrown into a whacked out stop motion animation world in which a giant forearm with a clenched fist is seen parading around a wrestling ring as if unbeatable.
Then two much smaller forearms–each wearing a mask like a professional wrestler–enter the ring and proceed to beat the living daylights out of the gargantuan forearm, including hitting it over the fist with small metal chairs. As the two little forearms thrust the championship belt over their fists in triumph, the large forearm in the foreground utters, “Must drink more milk,” the BC Dairy Foundation slogan.
The :30 recently debuted in Canadian theaters and was slated at press time to air on TV in British Columbia.
“Arm Wrestling” was directed by Abe Spear of Curious Pictures, New York, for DDB Canada, Vancouver.
The agency team consisted of chief creative officer Alan Russell, creative directors Dean Lee and Cosmo Campbell, copywriter Kevin Rathgeber, art director Dan Strasser and producer Sue Bell.
Mary Knox exec produced for Curious with John Cline serving as head of production and Viet Luu as line producer. Curious’ Sam Goetz edited the spot.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More