People walk briskly along a city sidewalk as the rain pours down on them. Clearly, they weren’t prepared for a storm as virtually every person has adopted a newspaper as a makeshift umbrella. The exception to the rule is a man who’s getting pelted by the raindrops.
He finally finds shelter in the form of an awning. He stands beneath it and pulls a newspaper out of his overcoat pocket–but not just any paper; it’s a copy of the Baltimore Examiner.
A voiceover intervenes, “Introducing the Baltimore Examiner. It will change the way you feel about newspapers.”
The guy remains stationed under the awning, reading the Examiner. A supered parting sentence reads, “Love the newspaper again.”
“Rain” was directed by Monty Miranda of Incite Films, Denver, for agency Thomas Taber & Drazen, Denver.
The core agency creative team consisted of creative director Mike Drazen, art director Terry O’Leary and writer Holly Menges.
Producers for Incite were Monty Miranda, Jim Elkin and Brendon Horan. The DP was Kevin Emmons.
Editor was Donald Corsiglia of Crosspoint, Denver. Colorist was Crosspoint’s Eric Anolin. Andrew Vastola of Rocky Mountain Recorders, Denver, was audio post mixer/sound designer.
Principal actor was Jay O’Leary.
