We open on an arm wrestling match which on the surface appears to be mismatch–a geeky youngster against a big, burly guy. While a male audience urges the contestants on, it’s clear that the nerd is unperturbed, arm wrestling as he chomps on a hot dog in a bun with mustard. Meanwhile, his larger foe is struggling and straining just to keep the armwrestling at a level stalemate.
Finally the lad tires of the competition and, while still eating his hot dog, takes over the match and wins in an instant. The impact of the victory causes the table to explode and disintegrate as the once vocal crowd goes silent.
A supered message and a manly voiceover exhort us to “Eat Angus Beef Without Taking An Armwrestling Break.”
This offbeat spec spot was directed by Bo Mirosseni of Station Film.
Jon Peter was the DP.
Editor was Jai Shukla of Beast, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More