Agency Dare Vancouver is helping B2ten and Canadian Sport for Life in their mission to change the way we teach sports to our kids. A new spot launched in conjunction with CBC’s ‘Run Run Revolution’ begins a conversation with coaches and parents, letting them know the shocking state of our kids’ health.
Directed by Blacklist‘s Cisma for agency Dare, the spot features children creating a live infographic to bring some sobering statistics to life. In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise.
“The spot humanizes infographics utilizing children in different positions to create data visualization; bar graphs, plot, diagrams, pie-chart, iconic symbols and even typography,” says Cisma. “We wanted to communicate the importance of data in an interesting, tangible and personal way.”
The sobering stats continue, all brought to life by active kids, as the music track ‘Generator (First Floor)’ by the Freelance Whales builds the somber mood.
But it’s not all bad news. The commercial takes a positive spin at the end, encouraging parents and coaches to get involved at activeforlife.ca, also developed by Dare Vancouver.
On the site, parents and coaches can discover how to make sport more fun, less intense and more focused on skill development, so kids will stay in sports and be active for life.
“We want to get the attention of parents and coaches, and help them understand that by making small changes to how we teach sport, we can make a massive difference to the quality of life our children will enjoy. This goes way beyond sport; it’s about confidence, happiness and having a healthy life. It all starts with proper skill development.” said Jonathon Longworth, VP, Client Integration with Dare.
Sheriff Reports Preliminary Autopsy Results On Gene Hackman and Betsy Arakawa
Preliminary autopsy results didn't determine how Oscar-winner Gene Hackman and his wife died at their home in Santa Fe, New Mexico, but did rule out that they were killed by carbon monoxide poisoning, the sheriff leading the investigation said Friday.
The condition of the bodies found Wednesday indicated the deaths occurred at least several days earlier and there was no sign of foul play.
At a news conference, Santa Fe County Sheriff Adan Mendoza said the initial examination by the medical examiner showed no sign of carbon monoxide, a colorless and odorless gas produced from kitchen appliances and other fuel-burning items. When it collects in poorly ventilated homes, it can be fatal.
Mendoza also said an examination of the 95-year-old Hackman's pacemaker showed it stopped working on Feb. 17, which means he may have died nine days earlier.
Hackman's body was found in an entryway. The body of his wife, Betsy Arakawa, 65, was in a bathroom. She was on her side and a space heater was near her head. Investigators said the heater likely was pulled down when she fell. There also was an open prescription bottle and pills scattered on a countertop.
Whether the pills or other drugs were a factor won't be known until toxicology tests are completed in the coming weeks.
Dr. Philip Keen, the retired chief medical examiner in Maricopa County, Arizona, said it would be unlikely for a person who tests negative for carbon monoxide initially to later be found to have been poisoned by it.
He also said the moment when a pacemaker stops working could mark the point when a person dies, but not always.
"If your heart required a pacemaker, there would certainly be an interruption at that point — and it might be the hallmark of when... Read More