This spot puts us on a deep sea fishing boat with an eager group of novice scuba divers eager to embark on an ocean adventure under the guidance of their expert instructor.
“So what brings your guys down?” asks the instructor.
“We won this trip. We’re top performers at our insurance company,” responds one of the vacationers.
You can see the instructor’s attitude change as he’s less than enamored with the insurance business.
He proceeds to tell his “students” that “today’s your lucky day. You’re going to swim with that fun loving school of dolphins out there.”
The camera reveals several shark fins jutting out from the water, swimming about in a circle.
As the vacationers dive into the drink at the behest of their tour guide, they hear such expert advice as “splash around–they love it.” Meanwhile the instructor is throwing bloody bait into the sea next to draw the sharks to their human prey.
The spot then cuts away to a spokesperson on board the boat who relates, “Some people really don’t like insurance.” He proceeds to tell us how Aviva wants to change that. “Our claims service guarantee is just one way Aviva is changing insurance.”
Accompanying the Aviva logo is a website address changeinsurance.ca.
This darkly humored spot was directed by Mark Gilbert of Untitled Films, Toronto, for agency Taxi, Toronto.
The core Taxi creative team consisted of copywriter Stefan Wegner, art director Nathan Monteith and producer Aggie Brook.
Peter Davis exec produced for Untitled, with Michael Schenk serving as producer. The DP was Robert D. Yeoman.
Editor was Tanis Darling of Relish, Toronto.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More