Four cool dudes are cruising the city in their blue sedan. They stop at an intersection when another car pulls up alongside and stops at the red light. Turns out the second car is identical to the first–except this other ride houses a family of four–two parents, and a boy and a girl in the backseat; each kid is holding an ice cream cone.
Suddenly the cool dudes don’t feel so cool anymore. Their facial expressions of disbelief with them seated in the car suddenly turns into the car being up for sale on the autoTRADER Canada website.
We then see a wannabe cool dude trolling the site and seeing the blue ride. He and his buddy are ready to buy.
A voiceover notes that autoTRADER Canada has more sellers, buyers and vehicle inventory than anyone.
Chris Hooper of Radke Films, Toronto, directed for DDB Canada, Toronto.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More