A man and a boy–the latter asleep in his bedroom–seem destined to come together in this tale that unfolds in a most unsettling manner. The adult is making his way down a hall as we see the boy stir from his slumber. You can sense the youngster’s trepidation as he anticipates the man approaching the room. The scenes play out accompanied by the song “Hurt,” written by Trent Reznor and sung by Johnny Cash.
We see the bedroom door knob turn as the man is about to enter. The door opens slightly–but no further despite the man’s efforts. The camera reveals that the boy has a finger pressed against the door, stopping the man from gaining entry.
A super reads, “Unfortunately abused children don’t have super powers.”
“But you do,” reads the next super.
Follow-up supered messages urge viewers to “Become a childhood hero. Donate to the Australian Childhood Foundation.”
“Superhero” was directed by Mark Molloy via Exit Films, Melbourne, for agency Clemenger BBDO, Melbourne. (Molloy is repped in the U.S. by Furlined, Santa Monica.)
The agency creative team consisted of creative director/copywriter Emma Hills, art director Cameron Hoelter and producer Sevda Cemo.
Wilf Sweetland produced for Exit. The DP was Robert Humphreys. James Clark was the production designer.
Rohan Zerna cut the spot via Tide Edit, Sydney.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More