The StyleWar directing collective has seen the light for Audi and agency Heimat Berlin. In this spot, which recently broke in Germany, an Audi is seen in a race against the speed of light–in this case sunlight.
As dawn breaks, the camera slices over the automobile, pulling out to reveal a start line divided by night and daylight. Just before the sun hits the car, it takes off through some empty city streets. We see the sun reflected in glass buildings but the Audi always manages to keep one step ahead.
The car then exits the city, maintaining its lead over light. The Audi stops at the peak of a mountain, having actually gained more distance on the sun. The driver then taunts the sun by reaching his arm out of the car window to beckon on his solar competitor. And the challenge continues into the horizon.
“Audi S-Race” was produced via Stink, London, and Tony Petersen Film, Hamburg. Line producer was Mungo McGlachan. The DP was Philippe Lesourd.
Editor was Mark Edinoff of Peepshow, London. Andy McClean produced for Peepshow. Alex Thomas and Dave Ludlum of Framestore-CFC, London, served as online editor/visual effects artist and colorist, respectively. Audio post and music were done at Bauhouse, Berlin.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More