Peter Rodger of Recommended Media directed this stylish, excitingly paced look at life in Atlantic City, showcasing its varied aspects, initially through footwear or the lack thereof. We see the stylish nightlife juxtaposed with a “Do Stilettos” graphic showing a woman in high heels, followed by a “Do Flip Flops” look at the more casual alternatives, and then a “Do Barefoot” anthem which has us beachside, poolside and elsewhere.
From jet fighters to prize fighters, from rock (with stones part of a back rub/massage) to roll (sushi), from doing one’s bucket list to one’s not-to-do list–it can all be done in proximity to where you’re at as reflected in the spot’s opening query, “What could you do two hours from now?” From Pennsylvania to New York to Maryland, Atlantic City is easily accessible.
This spot is part of the “Do AC” campaign launched by Euro RSCG New York that targets leisure travelers for a city previously best known for its gambling attractions.
Ed Evangelista, Euro RSCG NY creative director, related, “Peter really understood what we wanted to capture on film. We had three cameras going most of the time and we opted for handheld footage because it captured the movement and energy that we felt AC had and needed to be communicated.”
The Atlantic City Alliance assignment comes on the heels of Rodger’s work for The Hunger Games–for which he directed a propaganda film and served as 2nd unit director on the box office hit.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More