Peter Rodger of Recommended Media directed this stylish, excitingly paced look at life in Atlantic City, showcasing its varied aspects, initially through footwear or the lack thereof. We see the stylish nightlife juxtaposed with a “Do Stilettos” graphic showing a woman in high heels, followed by a “Do Flip Flops” look at the more casual alternatives, and then a “Do Barefoot” anthem which has us beachside, poolside and elsewhere.
From jet fighters to prize fighters, from rock (with stones part of a back rub/massage) to roll (sushi), from doing one’s bucket list to one’s not-to-do list–it can all be done in proximity to where you’re at as reflected in the spot’s opening query, “What could you do two hours from now?” From Pennsylvania to New York to Maryland, Atlantic City is easily accessible.
This spot is part of the “Do AC” campaign launched by Euro RSCG New York that targets leisure travelers for a city previously best known for its gambling attractions.
Ed Evangelista, Euro RSCG NY creative director, related, “Peter really understood what we wanted to capture on film. We had three cameras going most of the time and we opted for handheld footage because it captured the movement and energy that we felt AC had and needed to be communicated.”
The Atlantic City Alliance assignment comes on the heels of Rodger’s work for The Hunger Games–for which he directed a propaganda film and served as 2nd unit director on the box office hit.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More