Multimedia production studio Gentleman Scholar conceived of and produced this spec spot for Aston Martin inspired by the V12 Vantage automobile’s curves and power. A key objective was to show that a luxury car commercial could be achieved mainly with CG.
Flowing between photo reality and heavy stylization, the Gentleman Scholar team–headed by directors Will Campbell and Will Johnson–looked to delve into a central theme: What does a car dream about?
Under a moonlit sky with gathering storm clouds, the car is put through its paces across a bridge, through a tunnel and city street traffic before finally arriving at a showroom which has an art gallery-like feel with the V12 Vantage front and center. The Aston Martin tagline: “Power. Beauty. Soul.”
Director Tim Bullock Goes ROGUE In U.K.
Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.
Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.
Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”
Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”
Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More