A surfboarder returns from the ocean to shower off on the beach. But the water beads up into droplets and floats away from the shower head to an unknown destination, defying gravity and leaving her grimy.
Next, a man prepares to wash his car, placing a water-filled bucket on his driveway. But behind his back, the water leaves the bucket and heads skyward, leaving his car still dirty.
Then two joggers finish their run. One of them kicks back with a bottled water–but instead of the water descending into his mouth, it heads skyward, leaving him thirsty.
Finally we see a young man walking his dog at night on a city street. He feels a drop of water and looks up to see if it’s raining. Instead he sees a huge blob of water, amassed from seemingly everywhere–including from the sources we saw earlier ranging from shower to bucket to bottle.
This blob then finds what it’s been seeking and heads for a storefront window display–in which is featured a handsomely designed Artema faucet.
A voiceover relates, “If water had a choice–Artema.”
This spot for Vitra’s Artema faucets was directed by Hugo Cariss via production house DKFY, Istanbul, for agency RPM Radar/CDP Europe, Istanbul. (Cariss is handled in the U.S. market by The Production Farm, New York.)
Deniz Kunkut served as executive producer/producer for DKFY The DP was Danny Cohen.
Agency creative director/art director was Paul McMillan. Copywriter was Harkan Bey. Agency producer was Iris Bey.
Editor was Taner Sarf at Sinefekt, Istanbul. Colorist was Dilek Ergun of Cine-Image, Istanbul. Burak Balkan and Arman Sernaz of Imaj Post served as Inferno artist and 3-D artist, respectively. Audio post mixer was Joe Muccio of Penny Lane, New York.
Sound designer was Ben Edwards of play-industries, London.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More