A surfboarder returns from the ocean to shower off on the beach. But the water beads up into droplets and floats away from the shower head to an unknown destination, defying gravity and leaving her grimy.
Next, a man prepares to wash his car, placing a water-filled bucket on his driveway. But behind his back, the water leaves the bucket and heads skyward, leaving his car still dirty.
Then two joggers finish their run. One of them kicks back with a bottled water–but instead of the water descending into his mouth, it heads skyward, leaving him thirsty.
Finally we see a young man walking his dog at night on a city street. He feels a drop of water and looks up to see if it’s raining. Instead he sees a huge blob of water, amassed from seemingly everywhere–including from the sources we saw earlier ranging from shower to bucket to bottle.
This blob then finds what it’s been seeking and heads for a storefront window display–in which is featured a handsomely designed Artema faucet.
A voiceover relates, “If water had a choice–Artema.”
This spot for Vitra’s Artema faucets was directed by Hugo Cariss via production house DKFY, Istanbul, for agency RPM Radar/CDP Europe, Istanbul. (Cariss is handled in the U.S. market by The Production Farm, New York.)
Deniz Kunkut served as executive producer/producer for DKFY The DP was Danny Cohen.
Agency creative director/art director was Paul McMillan. Copywriter was Harkan Bey. Agency producer was Iris Bey.
Editor was Taner Sarf at Sinefekt, Istanbul. Colorist was Dilek Ergun of Cine-Image, Istanbul. Burak Balkan and Arman Sernaz of Imaj Post served as Inferno artist and 3-D artist, respectively. Audio post mixer was Joe Muccio of Penny Lane, New York.
Sound designer was Ben Edwards of play-industries, London.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More