In this three-spot campaign out of David&Goliath, Los Angeles, the creative designs of Art Institutes graduates literally spring to life and credit their existence to the skills gleaned from instruction at the educational institution.
Our “Best Work” focus turns to the :30 titled “Fashion,” which opens on an exterior shot of a boutique store window, where elegant gowns adorn three white plastic mannequins. As we push in closer to the glass, the middle mannequin suddenly comes to life and addresses us. “This fierce dress,” she tells us, gesturing haughtily, “was once a sketch from Gustavo Cadile. Then he studied fashion and turned it into reality. With guidance, he perfected the skills of draping and merchandising. And now, his collections are worn by celebrities worldwide.”
As she strikes a series of poses, she concludes: “Without that first step, this dress would still be a scribble– and I would not look this fierce.” We then cut to an animation that reveals Cadile as a graduate of Miami International University of Art & Design, The Art Institutes’ logo as a voiceover call to action declares: “Bring your ideas to life in fashion. With an Art Institutes education, imagine what you can create.”
“Fashion” was helmed by Green Dot Films‘ director Luc Schurgers, who is also creative director/partner at MiniVegas.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More