In this three-spot campaign out of David&Goliath, Los Angeles, the creative designs of Art Institutes graduates literally spring to life and credit their existence to the skills gleaned from instruction at the educational institution.
Our “Best Work” focus turns to the :30 titled “Fashion,” which opens on an exterior shot of a boutique store window, where elegant gowns adorn three white plastic mannequins. As we push in closer to the glass, the middle mannequin suddenly comes to life and addresses us. “This fierce dress,” she tells us, gesturing haughtily, “was once a sketch from Gustavo Cadile. Then he studied fashion and turned it into reality. With guidance, he perfected the skills of draping and merchandising. And now, his collections are worn by celebrities worldwide.”
As she strikes a series of poses, she concludes: “Without that first step, this dress would still be a scribble– and I would not look this fierce.” We then cut to an animation that reveals Cadile as a graduate of Miami International University of Art & Design, The Art Institutes’ logo as a voiceover call to action declares: “Bring your ideas to life in fashion. With an Art Institutes education, imagine what you can create.”
“Fashion” was helmed by Green Dot Films‘ director Luc Schurgers, who is also creative director/partner at MiniVegas.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More