The political divisiveness that has plagued American society is also a way of civics life in Canada which is enduring a mud slinging election year, including a heated race for Prime Minister and various high-profile provincial battles.
So adding to the attack ad climate, Arby’s has launched a trash-talking, accusatory campaign pitting its Curly Fries, backed by the Curly Coalition of Canada, against the straight-cut Homestyle Fries, supported by the Homestyle Alliance.
With eight attack ads in total, each side makes outlandish claims about the other, all in keeping with typical political discourse. These videos are featured on each parties respective website (http://curlycoalition.com and http://homestylealliance.com) along with their party platform, downloadable posters, and links to various social media activity.
In “Fire,” the Curly Coalition points out the skinny, straight line cut of Homestyle Fries, comparing them to matchsticks, which are arranged to spell out “Homestyle Fries.” A voiceover notes that if you rearrange “Homestyle Fries,” you get “Set Sly Home Fire,” which we see spelled out in matchsticks. The narrator implores asserts, “Don’t let Canada go up in flames.” Clearly, we must choose Curly over Home Style Fries.
While it may be unusual for a brand such as Arby’s to essentially ridicule its own product line, anything goes in the world of politics.
Campaign is the brainchild of agency Blammo Worldwide, Toronto. Production/edit house on the package of spots is Posterboy Edit, Toronto.
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More