Matt Pittroff of Twist directed this spot which takes us to the dreaded airport security line as we see a couple of officers look at something off-camera that amazes even their veteran eyes. Coming through the metal detector is a unicorn-like creature on which a man is proudly mounted.
Asked by one of the security officers if that creature is indeed a unicorn, the man riding horseback responds, “No, that’s a quadricorn.” We see that the steed has four horns instead of one.
The multiple horns segue to a voiceover and on-screen display informing us that Ameristar Casinos now give up to four times the bonus points on hundreds of slot machines.
A quick return to the security line finds that the quadricorn has exited, but has mistakenly left unclaimed the contents of its personal contents box on the nearby conveyer belt–four shiny horseshoes, make that quadricorn shoes.
Agency is Cannonball, St. Louis.
“Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release
For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.
“There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.
He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.
“It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”
Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.
The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.
Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More