Rob Pritts of Backyard directed this comically informative :30 PSA which delivers everything you need for a gag, but not for an emergency. This American Red Cross PSA features a husband attempting to justify his funny-but-useless emergency supply kit selections to his wife.
The PSA opens on the couple in a darkened, candlelit basement. Notes the wife, “That was some storm,” followed by her cheerful husband grinning ear-to-ear, “Good thing I packed an emergency kit.” He opens it to reveal: chocolate frosting, soy sauce, a bag of glass. He also takes out a stuffed squirrel, “Here’s Nancy. Can you hold her?” His wife recoils as he hands Nancy over. A board game, nunchucks and ‘DJ Parking Only’ sign follow, to which the wife declares, “We’re doomed.” A voiceover concludes as the couple prepares properly, “Try having a better plan. The first step is putting together a three-day supply of useful items.” The American Red Cross / Prepare SoCal logo closes out the PSA.
Agency is BBDO Atlanta. The campaign also includes a :90 version for the web.
Review: Drew Hancock Makes Feature Directorial Debut With “Companion”
"Iris, wake up!"
Early in "Companion," lovely Iris and her nerdy-nice boyfriend Josh are driving to a secluded lake house for a stay with friends. Iris wakes from a nap and lovingly tells Josh she was dreaming about him. They reminisce about how they first met at the supermarket. All those oranges tumbling onto the floor! Ha ha.
In 20 minutes, absolutely everything about this sweet scene will be turned on its head in a terrifying and sinister manner. You will be surprised and shocked. Unless you saw the trailer, which reveals the whole thing.
And so we begin with a dilemma, dear moviegoer. "Companion," an exceedingly clever and entertaining sci-fi-horror-thriller-comedy by Drew Hancock in his feature debut, has more twists and turns than a corkscrew. But it's utterly impossible to write about the film without revealing the first of those twists.
So if you like coming in totally cold to a movie, then we're sorry to see you go, but stop reading! Otherwise, stay with us — we promise there'll be more surprises to come.
Moving on: Iris (Sophie Thatcher) and Josh (Jack Quaid) arrive at the estate. A nervous Iris stops at the door, worried that Josh's friends won't like her. He urges her to simply brighten up and act happy.
Kat (Megan Suri), Josh's ex, greets them. She is gorgeous, and frosty to Iris. Eli (Harvey Guillén) and his handsome boyfriend Patrick (Lukas Gage) are nicer. Then there's Sergey (Rupert Friend), Kat's aloof Russian boyfriend — sugar daddy, really — and owner of the house. The password to his devices is Stalin's birthday, which tells you something.
Things get dark, quickly. The next morning, someone dies. They will not be the first — this is a horror movie. And suddenly Iris, caked in blood,... Read More