We are thrust into a hidden camera job interview situation where a zealous company man is trying to determine if the female applicant seated before him has what it takes to be successful as a hired staffer.
“It’s important to know what an employer is looking for,” he says, “and the kind of worker who thrives in this industry can be summed up in a single acronym.”
He then writes that acronym, AMPED!, on a poster board, and breaks down what each letter stands for: Articulate, Motivated, Passionate, Energetic and a “D” that represents, “Doesn’t mind selling a product that kills about 50 Americans an hour.”
The woman is at first speechless as the man repeatedly asks her, “Are you AMPED!,” increasing his decibel level with each utterance of the query.
She finally responds, “I’m AMPED!–if you change the “D.”
Disappointed, he concludes, “This isn’t going anywhere.” A tagline contains the American Legacy Foundation’s website for its ongoing anti-tobacco industry “Truth” campaign–thetruth.com.
Capturing the reactions of real-life job seekers, the campaign, including “Acronym,” came out of Arnold Worldwide, Boston, and a creative team that included chief creative officer Pete Favat, senior VP/creative director John Kearse, art directors Eric Stephenson and Robb Kottkamp, copywriters Gregg Nelson and Will Chambliss, producer Carron Pedonti, assistant producer Liz Cost and project manager Bob Carlson.
“Acronym” was directed by Henry Alex Rubin of Smuggler.
Editor was Aaron Langley of Cosmo Street Editorial.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More