We are thrust into a hidden camera job interview situation where a zealous company man is trying to determine if the female applicant seated before him has what it takes to be successful as a hired staffer.
“It’s important to know what an employer is looking for,” he says, “and the kind of worker who thrives in this industry can be summed up in a single acronym.”
He then writes that acronym, AMPED!, on a poster board, and breaks down what each letter stands for: Articulate, Motivated, Passionate, Energetic and a “D” that represents, “Doesn’t mind selling a product that kills about 50 Americans an hour.”
The woman is at first speechless as the man repeatedly asks her, “Are you AMPED!,” increasing his decibel level with each utterance of the query.
She finally responds, “I’m AMPED!–if you change the “D.”
Disappointed, he concludes, “This isn’t going anywhere.” A tagline contains the American Legacy Foundation’s website for its ongoing anti-tobacco industry “Truth” campaign–thetruth.com.
Capturing the reactions of real-life job seekers, the campaign, including “Acronym,” came out of Arnold Worldwide, Boston, and a creative team that included chief creative officer Pete Favat, senior VP/creative director John Kearse, art directors Eric Stephenson and Robb Kottkamp, copywriters Gregg Nelson and Will Chambliss, producer Carron Pedonti, assistant producer Liz Cost and project manager Bob Carlson.
“Acronym” was directed by Henry Alex Rubin of Smuggler.
Editor was Aaron Langley of Cosmo Street Editorial.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More