An elderly couple go through the motions in their relationship, uttering unintelligible gibberish to one another in a series of scenarios. In one, the hubby holds up two shirts for his wife to see. He mumbles as if to ask her which shirt she likes.
Acting as if she couldn’t be bothered, the misses throws up her hands and responds with more incoherent gibberish.
This verbal shorthand continues as we see the wife vacuuming in the living room where her spouse is reading the newspaper. Seemingly annoyed that she doesn’t get any help from him on cleaning chores, she babbles to him and he babbles right back, perhaps fed up that she’s interrupting his morning read with a noisy vacuum.
We get more exchanges of gibberish while the two are in the car driving and later when shopping for clothes.
Finally the couple is at the dinner table enjoying a beautifully prepared, home-cooked meal. The man looks down at the food on his plate and says to his wife adoringly in crystal clear English, “You got your hair done.”
“Yes, I did,” she smiles.
“It looks wonderful,” he says in earnest sincerity.
A voiceover then intervenes, relating, “Never underestimate the power of a good meal,” at which point the logo for the Albertsons chain of grocery stores appears.
“Gibberish” is one of four spots directed by Sean Ehringer of bicoastal Tool of North America for agency Dailey & Associates, West Hollywood.
The Dailey ensemble consisted of creative director Hugh Callahan, art director Darren Johnson, copywriter Mitch Obatake and producer Joe Stanley.
Jennifer Siegel and Brian Latt exec produced for Tool, with Jeff Tanner serving as producer. The DP was William Rexer.
Editor was Gordon Carey of Filmcore, Santa Monica.
Meta Joins Growing List of Companies Backing Off From DEI Initiatives
Facebook and Instagram parent company Meta Platforms Inc. joins a growing list of companies that are pulling back on diversity, equity and inclusion initiatives.
Like others before it, the social media giant cited a U.S. Supreme Court decision in July 2023 that outlawed affirmative action in college admissions.
Conservative activists have gone after companies — both in the courts and on social media — seeking to set a similar precedent in the working world. They've been targeting workplace initiatives such as diversity programs and hiring practices that prioritize historically marginalized groups, and have widened their objections to include programs focused on gender identity and sexual orientation.
DEI policies typically are intended as a counterweight to discriminatory practices. Critics argue that education, government and business programs which single out participants based on factors such as race, gender and sexual orientation are unfair and the same opportunities should be afforded to everyone.
Joel Kaplan, Meta's freshly appointed global policy chief, told Fox News Digital on Friday that the move will ensure that the company is "building teams with the most talented people" instead of making hiring decisions based on protected characteristics.
"This is ultimately about doing what's best for our company and ensuring that we are serving everyone and building teams with the most talented people," Kaplan told Fox News Digital. "This means evaluating people as individuals, and sourcing people from a range of candidate pools, but never making hiring decisions based on protected characteristics like race or gender."
Here's a look at some of the other companies that have retreated from... Read More