This Vietnamese spot with subtitles takes us to an outdoor woodworker’s shop. A motorcycle arrives, driven by a man wearing a helmet with a young girl–presumably his daughter–sitting on his lap. She is not wearing a helmet.
The motorcyclist takes off his helmet and says he’s looking to buy a coffin.
The wood craftsman asks what size coffin to which the motorcyclist replies by requesting a tape measure. He then measures his little girl as the craftsman looks on in disbelief.
A message appears on screen which reads, “If you won’t put a helmet on your child, you’d better plan ahead.”
An end tag with the AIP Foundation logo informs us that 75 percent of the 23,000 child-involved motorcycle fatalities could have bee avoided if they only wore a helmet.
The Colony collective directed this PSA for Ogilvy Vietnam.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More