Director Matt Pittroff of production house Twist partnered with the American Institute of Certified Public Accountants (AICPA), the Ad Council and agency Turbine to create a television spot in multiple lengths for their national multimedia public service advertising campaign, “Feed the Pig,” for Financial Literacy. This campaign helps 25- to 34-year-olds take control of their finances by making setting aside some money for savings a part of their daily lives.
Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene through the city and eventually a residential neighborhood in which a man relentless pursues Benjamin Bankes, the campaign’s iconic “spokespig.”
Upon catching up with Mr. Bankes, the guy places some money in the slot of his piggy bank head, uttering the parting words, “Same time, next week.”
A slogan appears on screen which reads, “Put away a few bucks. Feel like a million bucks.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More