Victor Garcia of MJZ directed this PSA which takes us on the journey of a plastic bottle as it is kicked and pushed about the cityscape, backwoods, varied types of terrain. This bottle, though, has a dream which is conveyed in a female voiceover.
“They said I couldn’t dream,” she says. “Called me a piece of trash and swore that’s all I’d ever be. They said a bottle couldn’t see the ocean. Give up. Go back to the dumpster.”
Indeed things look hopeless as the bottle is booted and blown about, seemingly on a road to nowhere–that is until it ends up at the foot of a blue recycling bin. A human hand comes by, picks up the bottle and throws it into the bin.
Next, we see that the bottle’s dream has come true as it has been recycled into a bench looking over the seashore.
A parting super reads, “Give your garbage another life.”
Indeed the average American produces 4.4 pounds of trash a day–and only 35 percent is recycled. “Journey” is part of a new campaign designed to increase that number with an “I Want to be Recycled” tagline that tells the story from the point of view of the trash itself.
Agency is Pereira & O’Dell.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativityโs Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Clubโs eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
โThe Global Creative Rankings is the industryโs most comprehensive and transparent ranking,โ said Kevin Swanepoel, CEO, The One Club. โThere are no secret weightings in calculating the rankings, and unlike others, itโs not hidden behind a paywall. As the industryโs foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.โ
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More