We open on a woman carrying a basket on her head through a dust storm in Nkoben, Kenya. Children cast worrisome looks across the dehydrated landscape. Then a drop of water hits the ground, followed by thousands. A young girl looks up to the weeping sky as a voiceover begins, “This was the day everything changed for Sienna. It was the first time she’d ever seen fresh water in her village.”
The girl collects water in her hands and rejoices with fellow village members as the voiceover continues, “A water pump made possible through child sponsorship didn’t just bring clean water. It brought better health and the chance for all the children to go to school. You can create unforgettable moments like this by sponsoring a child through ActionAid.”
The people of Nkoben take water from the life-saving pump and the voiceover concludes, “Make this the moment you decide to sponsor a child,” accompanied by the web address and ActionAid logo.
Ellen Kuras of Park Pictures directed and shot the spot for OgilvyOne, London.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More