We open on a woman carrying a basket on her head through a dust storm in Nkoben, Kenya. Children cast worrisome looks across the dehydrated landscape. Then a drop of water hits the ground, followed by thousands. A young girl looks up to the weeping sky as a voiceover begins, “This was the day everything changed for Sienna. It was the first time she’d ever seen fresh water in her village.”
The girl collects water in her hands and rejoices with fellow village members as the voiceover continues, “A water pump made possible through child sponsorship didn’t just bring clean water. It brought better health and the chance for all the children to go to school. You can create unforgettable moments like this by sponsoring a child through ActionAid.”
The people of Nkoben take water from the life-saving pump and the voiceover concludes, “Make this the moment you decide to sponsor a child,” accompanied by the web address and ActionAid logo.
Ellen Kuras of Park Pictures directed and shot the spot for OgilvyOne, London.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More