This stylish multimedia spot teaming production houses Brand New School and Outsider for ad agency Iris Singapore introduces us to two soccer players with distinctly different mindsets when it comes to the game they love.
We hear them relate their playing philosophies as one pursues the other through the city streets. For one, the game is all about rhythm, skill and beauty. For his competitor, the game can be distilled down to the word “passion.”
While the first player talks about “music playing in my head,” the other feels “fire burning in my legs.”
The two are on an inevitable collision course and just as they are about to converge, a voiceover tell us to “witness the ultimate battle of styles” at the 2012 Tiger Street Football event.
“Battle” is one of three spots that recently began airing across Asia.
The spots were directed in tandem by Dennis Go and Jonathan Notaro of Brand New School, London, which worked in tandem with Outsider.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More