A teenage girl remembers the day she visited Children’s Memorial Hospital (CMH) for a brain tumor. “It kept coming back,” she said of the recurring tumor, relating that a CMH doctor wanted to “try something new.”
That “something” was a state-of-the-art treatment, a process that is reflected around her visually like electrons circling a nucleus. Scenes of the youngster being in a wheelchair and laying flat on a CT scan table give way to her today looking well. Seated in a library, the girl notes that thanks to that one fateful day at CMH, she has since enjoyed 1,427 more–and counting.
A voiceover informs us that nearly 70 percent of Chicago-area children diagnosed with brain tumors are treated at CMH. Supered messages read, “New treatments, new cures, new hope for the future,” accompanied by the CMH logo and slogan, “Where kids come first.”
Titled “One Day,” this PSA is part of a two-spot campaign based on true stories and directed by Steve Beck of Rhythm + Hues Commercial Studios, Los Angeles, for agency Element 79 Partners, Chicago. The other PSA is titled “5 Candles” and tells the story of an infant who was brought into the hospital with respiratory problems. He is rushed into a treatment room and his life is saved. Now he is celebrating his fifth birthday.
The Element 79 creative team consisted of group creative director Susan Bertocchi, art director David Boensch, copywriter Greg Oreskovich and freelance producer Lisa Von Drehle.
This agency ensemble saw its CMH campaign win Element 79’s annual internal creative department competition. To their peers at the shop, different Element 79 creatives make a presentation about their favorite work of the past year. The three highest scoring presenters then make the finals. Agency artisans voted to give the top honor, this year’s Alchemy Award (for creating gold), to the creatives on the CMH work, which earns them a trip to the Cannes International Advertising Festival in June.
Beck’s support team at Rhythm+Hues included executive producer Paul Babb and producer Joel Zimmerman. The DP was David Kessler. Production designer was Jeff Dombro.
Rhythm+Hues also handled editorial, 2D effects and Flame work. Editor was Jay Lizarraga, with additional cutting by Steve Wellington. The latter also served as online editor. Visual effects supervisor/lead Flame artist was John Heller. Flame artists were Yukiko Ishiwata and Eric DeHaven. Roto artist as Sheri Cruz. Lisa White is head of production, commercial digital, while Ken Roupenian is director, digital production, and Stacy Burstin is executive director, design division. Anjelica Casillas is manager, track, rig and animation; Jay Miya is manager, light, FX, pipeline; Jenny Groener is manager of compositing and rotoscoping; and Thom Burkhart is 2D operations manager.
Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Missy Papageorge produced for Company 3. Additional telecine was done at Spy Post, San Francisco, with Gary Coates and Lori Joseph serving as colorist and producer, respectively. Audio mixer/sound designer was John Binder of Another Country, Chicago. Michelle Hofbauer produced for Another Country.
Bicoastal Elias Arts turned out the music. The Elias coterie of talent was comprised of creative director David Gold, composers Jonathan Elias and Chip Jenkins, and head of production/producer Dayna Turcotte. Elias was the composer on “One Day” and Jenkins on “5 Candles.”
The cast of “One Day” consisted of Stephanie Flood who was the healthy girl today, Sarah Saltiel who played the patient when she was younger, Cathleen Coyle who portrayed the girl’s mother, and Dr. Goldman as the doctor.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More