This PSA directed by Richie Keen of Superlounge for agency The Field (social) directs viewers to a new National College Finance Center website (www.collegefinancecenter.org) which provides students and their families with tools to learn the smartest ways to address financing for college. The PSA and website are cornerstones of a “Don’t Major In Debt” campaign designed to raise awareness of a major national issue with aggregate student loan debt now exceeding credit card debt.
The public service spot stars Jane Lynch of Glee fame seated at a playroom table across from a girl who’s clipping coupons to save for college. Lynch explains that saving on mouthwash won’t be enough to fund a college education. She offers a better alternative: www.collegefinancecenter.org.
Michael Porte of The Field (social) served as executive creative director with Lisa Birnbach as creative director/copywriter.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More