This PSA directed by Richie Keen of Superlounge for agency The Field (social) directs viewers to a new National College Finance Center website (www.collegefinancecenter.org) which provides students and their families with tools to learn the smartest ways to address financing for college. The PSA and website are cornerstones of a “Don’t Major In Debt” campaign designed to raise awareness of a major national issue with aggregate student loan debt now exceeding credit card debt.
The public service spot stars Jane Lynch of Glee fame seated at a playroom table across from a girl who’s clipping coupons to save for college. Lynch explains that saving on mouthwash won’t be enough to fund a college education. She offers a better alternative: www.collegefinancecenter.org.
Michael Porte of The Field (social) served as executive creative director with Lisa Birnbach as creative director/copywriter.
“Captain America: Brave New World” Tops Weak Weekend At The Box Office
"Captain America: Brave New World" kept falling but still hovered above all others at a weak weekend box office.
The latest Disney-Marvel offering brought in another $15 million according to studio estimates Sunday, when most of Hollywood's attention was on the Oscars.
The Anthony Mackie-led "Captain America: Brave New World" opened strong at about $120 million on a three-day weekend last month, but plunged to $28.2 million last week in one of the most significant second-week drops for a Marvel movie. It's earned $163.7 since its release.
It was slammed by many critics and audiences, failing to bring the Marvel reset some had hoped for. That task now falls to May's "Thunderbolts" and July's "Fantastic Four: First Steps." But "Captain America" will face little competition through March, and could remain at No. 1 for a while.
The weekend's only significant new release, Focus Features' "Last Breath," earned just $7.8 million. The based-on-a-true-story adventure starring Woody Harrelson, Simi Liu and Chris Lemons is about a routine deep-sea diving mission that goes terribly wrong when a young diver is stranded some 300 feet below the surface.
It got strong reviews, with Lindsey Bahr of The Associated Press praising the "white-knuckle experience" and "pure suspense and anxiety" it brings.
At No. 3 was Oz Perkins' "The Monkey," which brought in $6.4 million for a two-week total of $24.6 million. It's among the strongest openings for indie distributor Neon, whose film "Anora," and its director Sean Baker could make a major mark at the Oscars later Sunday.
"The Monkey" marks another successful low-budget collaboration between Perkins and Neon, whose "Longlegs" brought in $126.9 million globally last year.
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