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    Bernardo Romero Joins Grey NY As ECD For Health Biz

    By SHOOTUpdated:No Comments3922 Views
    Bernardo Romero
    NEW YORK --

    Bernardo Romero has joined Grey New York as executive creative director for health-related business. This marks the agency's fifth senior creative hire in the past month.

    Romero comes over from Area 23, an agency of the FCB Health Network, which he joined in 2016, rising to ECD. Under his leadership, Area 23 won international recognition as both the Cannes Lion and Clio “Health Network of the Year” for its innovative, cross-channel campaigns.

    “Bernardo is one of the most creatively recognized leaders in the entire health category,” said John Patroulis, Grey’s worldwide chief creative officer. “His arrival underscores our commitment to invest 75 cents of every Grey dollar in senior creative talent by 2019.”

    Romero has taken home 20 Cannes Lions in 12 categories in the past two years and won at the Clios, D&AD, One Show, Andys and London International for such clients as Lilly, Bayer, Novartis and Eagle.

    He began his career as a creative director at Africa and TBWA in Brazil working on a broad spectrum of clients including Budweiser, ESPN, Mitsubishi, Gatorade, Adidas and Nissan.  In 2015, he was named Lürzer Archive’s “Number 1 Art Director” in the world.  He continues to teach at the Miami Ad School.

    Grey New York’s roster of health-related clients including Walgreens, Lilly, GSK, Pfizer, Bausch & Lomb, Boehringer-Ingelheim, Fitbit and UPMC.

    Category:News
    Tags:Bernardo RomeroGrey New YorkJohn Patroulis



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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