Editor Ben Longland, formerly of Nomad Editing Company, Santa Monica, has joined bicoastal Cosmo Street. His credits over the years include spots for such clients as Burger King, Toyota, Honda, Lexus, Cadillac, Coca-Cola, Pepsi, Coors, Audi and Nike.
Besides these major advertisers, Longland has also made his mark with work for smaller scale advertisers, such as the San Francisco Zoo for which he edited “Tail,” directed by Harry Cocciolo of bicoastal Tool of North America for BBDO West, San Francisco. That spot made SHOOT’s “The Best Work You May Never See” gallery last year and helped earn Cocciolo–who at the time was transitioning from an agency creative to a directorial career–inclusion in SHOOT’s 2005 New Directors Showcase.
Longland has cut the work of assorted helmers ranging from Cocciolo to the Traktor collective to Roman Coppola, Tony Kaye, Martin Granger, Andrew Douglas, David Dobkin, Riess/Hill and Michael Bay.
Longland’s current reel includes commercials for Apple, Miller Lite, Sierra Mist, Sony PlayStation, Wrangler Jeans and ESPN.
He said he was drawn to Cosmo Street by its people’s “sense of energy and excitement to do really creative work.” Longland said he’s always enjoyed the diversity and intensity of commercials, working with good directorial and creative talent. “Every job is a unique challenge and requires a fresh approach,” he related. “There’s the technical aspect, but you also have to have passion.”
A native Londoner, Longland moved to Southern California with the goal of becoming an editor. He first established himself at Rock Paper Scissors, Los Angeles, before moving over to Nomad.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More