Editor Ben Longland, formerly of Nomad Editing Company, Santa Monica, has joined bicoastal Cosmo Street. His credits over the years include spots for such clients as Burger King, Toyota, Honda, Lexus, Cadillac, Coca-Cola, Pepsi, Coors, Audi and Nike.
Besides these major advertisers, Longland has also made his mark with work for smaller scale advertisers, such as the San Francisco Zoo for which he edited “Tail,” directed by Harry Cocciolo of bicoastal Tool of North America for BBDO West, San Francisco. That spot made SHOOT’s “The Best Work You May Never See” gallery last year and helped earn Cocciolo–who at the time was transitioning from an agency creative to a directorial career–inclusion in SHOOT’s 2005 New Directors Showcase.
Longland has cut the work of assorted helmers ranging from Cocciolo to the Traktor collective to Roman Coppola, Tony Kaye, Martin Granger, Andrew Douglas, David Dobkin, Riess/Hill and Michael Bay.
Longland’s current reel includes commercials for Apple, Miller Lite, Sierra Mist, Sony PlayStation, Wrangler Jeans and ESPN.
He said he was drawn to Cosmo Street by its people’s “sense of energy and excitement to do really creative work.” Longland said he’s always enjoyed the diversity and intensity of commercials, working with good directorial and creative talent. “Every job is a unique challenge and requires a fresh approach,” he related. “There’s the technical aspect, but you also have to have passion.”
A native Londoner, Longland moved to Southern California with the goal of becoming an editor. He first established himself at Rock Paper Scissors, Los Angeles, before moving over to Nomad.
By Millie Takaki
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