Multi-award-winning senior creatives Ben Edwards and Guy Hobbs are rejoining FCB London as executive creative directors. They will assume their appointments in February 2025.
The duo will report into chief creative officer Owen Lee, and partner closely with ECD Kyle Harman-Turner.
Edwards and Hobbs will work across the entire portfolio of the agency’s client roster including Skoda, Andrex, Intuit Quickbooks, and new client, global confectionery brand Perfetti Van Melle for which FCB London has just been awarded lead agency for creative and strategic responsibilities for a portfolio of its gum brands.
The appointment of Edwards and Hobbs follows a remarkable year for FCB London which has secured a raft of new business wins not only for Perfetti Van Melle but also Kellanova’s advantage brands including Pringles–as well as launching a number of celebrated campaigns including “Get Comfortable” for Kimberly-Clark’s Andrex.
The creative duo join from Wonderhood Studios where they have been ECDs for nearly three years working with Three, Coral, and premium car brand Ineos Grenadier, among others. Prior to this they had a three-year stint at BBH firstly as sr. creatives, then associate creative directors, working across brands such as Tesco, Samsung, and Barclays.
Edwards and Hobbs first teamed up eight years ago while at FCB London. During their time, they produced an array of award-winning work, including the acclaimed “This Girl Can” campaign for Sport England and “Pay it Forward” for The Big Issue, which won a host of awards including a Grand Prix at Eurobest; Gold, Silver, and Bronze Awards at Cannes Lions; and a Gold Pencil at The One Show.
FCB London CCO Lee said, “Everybody loves a boomerang. We’ve been wanting to tempt Ben and Guy back ever since they left and now the planets have aligned. They’re super talented, great to work with, and a force of positive energy as we move into a new era at FCB.”
In a joint statement, Edwards and Hobbs shared, “We were absolutely pumped when we were asked to rejoin the gang back at FCB. Over the last couple of years we’ve watched from the sidelines as they’ve bagged the biggest awards out there as well as landing some hugely ambitious and famous brands. The agency feels on the verge of greatness and all we want to do is build on this brilliance. We can’t wait to get stuck in.”
As a creative team, Edwards and Hobbs have helped brands such as Tesco, Three, the Royal Foundation and Macmillan win awards at some of the industry’s biggest shows including Cannes Lions, D&AD, The One Show, Clio Awards, and the LIA, as well as a Grand Prix at the IPA. They have also contributed to pitches for the likes of YouTube and Coral, demonstrating their innate ability to show how creativity can be a true growth driver for brands.
