StrawberryFrog has promoted Shana Bellot and Dan Langlitz to co-managing directors of its creative marketing and advertising business. They will oversee the growth of the business, as well as maintain its strategic, organizational and cultural vision.
StrawberryFrog founder and CEO Scott Goodson said, “Shana and Dan are incredibly sharp and experienced and have helped shape much of our vision for more effective, purpose-led marketing.”
Bellot brings a wealth of management experience to her new role. As the former client services director at the agency, she has an intimate knowledge of the firm’s accounts and operations. Her experience prior to joining the company also includes work with many leading brands like Samsung, Heineken, Hershey, and The Gap, among others.
For his part, Langlitz offers an equal depth of experience and expertise. His background both during and prior to his time at StrawberryFrog includes account management on a global scale for brands such as Coca-Cola, FedEx, PepsiCo, and more. His international credits and global perspective in particular make him a formidable asset in his new role.
“Over my time here,” said Bellot, “I’ve watched StrawberryFrog become something truly unique. Our vision of creating marketing movements to drive client growth has set the new standard for advertising effectiveness. I look forward to continuing to challenge the status quo and bring our clients breakthrough work.”
Langlitz added, “The focus of our firm is activating purpose in order to increase people’s willingness to buy from a brand. It’s remarkable what we are achieving here. We’re impacting our clients’ businesses and creating positive change in their markets. I’m happy to be a part of it and look forward to the challenge of growing our company and helping more clients meet their goals.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More