Director Gerard de Thame has joined Believe Media for representation in the U.S. and parts of Europe, thus ending his long tenure with HSI Productions. Accompanying de Thame to Believe is his producer Fabyan Daw, managing director of Gerard de Thame Films in London, which continues to handle de Thame in the U.K. market.
At press time, de Thame was in London wrapping up the visual effects on a Prudential campaign, his last project at HSI; the job was done as a co-production with Gerard de Thame Films. “I have enjoyed my time with HSI,” said de Thame, “but this is an industry that never stands still, and it was simply time to shake things up. With a shared vision and considerable passion, Believe was a natural choice.”
De Thame began his career in London where he made his mark directing memorable and award-winning music videos and advertising campaigns. His work quickly caught on in the U.S., and de Thame made his stateside home at HSI where he resided until now. He has directed such notable American ads as Volkswagen Jetta’s “Synchronicity” for Arnold Worldwide, Boston, and Mercedes-Benz’s “Modern Ark” for the then Merkley Newman Harty, New York (now Merkley & Partners)–both of which were nominated for primetime commercial Emmy Awards in 1999 and 2001, respectively. “Synchronicity” also earned the distinction of being inducted into New York’s Museum of Modern Art.
Over the years, de Thame has helmed work for Nike, Samsung and Jeep, among assorted other clients.
Curatorial Committee Roster Is Set For The 2025 AICP Post Awards
The AICP has set the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of postproduction crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards chairperson James Razzall, U.S. president of advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards--which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards--is Wednesday, March 5. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explained Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continued. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work... Read More