CLIENT
Viacom/Henry J. Kaiser Family Foundation/Know HIV/AIDS.
PRODUCTION CO.
Believe Media, bicoastal.
Anders Hallberg, director; Martin Ahlgren, DP; Jenny Gadd, executive producer; Shelby Ross, producer. Shot on location in New York.
AGENCY
Crispin Porter+Bogusky, Miami.
Alex Bogusky, executive creative director; David Rolfe, director of broadcast production; Dave Schiff, associate creative director; Kat Morris, art director; Ronny Northrop, copywriter.
EDITORIAL
Mad River Post, New York.
Stephane Dumonceau, editor; Conor O’Flynn, assistant editor; Haley Lagerfeld, producer.
POST
Company 3, New York.
Tim Masick, colorist.
VISUAL EFFECTS
Smoke and Mirrors, New York.
Nick Tanner, Flame artist.
AUDIO POST
hsr/ny.
Steve Rosen, mixer.
THE SPOTS
Three :30s—"Rec Room," "Couch" and "Bean Bag"—feature scenes of couples in intimate moments. At the end of each PSA, an adhesive bandage is revealed on the arm of one of the duo, followed by the message, "Knowing is beautiful. Get an HIV test."
Spots broke June 7.