Production house Believe Media and animation company Moo Studios have entered into an alliance whereby the latter and its roster will be represented as a division of Believe for animation and motion graphics-oriented work as well as postproduction services. The partnership was agreed upon by Believe exec producers Luke Thornton and Liz Silver and Moo Studios founder/owner David Lyons.
The arrangement extends Believe’s creative reach, rounding out its lineup of directorial talent. The partnership also allows Believe to offer a full range of postproduction services, letting its clients access complete in-house delivery of a project from inception to post.
Meanwhile Moo gains the advantage of tapping into Believe’s sales and marketing teams, opening up opportunities for new ad projects on a global scale.
Moo brings a creatively versatile team of directors, digital artists, graphic designers, illustrators and animators who collaborate as a multi-faceted creative combine. Together, they imagine stories for the world, employing a variety of mixed-media visual styles that include animation, CGI, illustration, 3D, 2D, stop-motion, live action production, and other multimedia. Moo–which maintains a Los Angeles office and brand new 5,000-square-foot soundstage–has turned out work for such clients as Guinness, Harley Davidson, Xbox, Google+ and Blue Moon.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More