Mob Scene, an entertainment marketing agency for major motion picture studios, television networks, and streaming channels, has named editors Josh Beaumont and Chris Nesheim as co-creative directors, theatrical. They will both report to Craig A. Platt, Mob Scene’s EVP, theatrical.
Mob Scene’s theatrical division works with the top movie studios and streaming networks to create and produce trailers, TV, and digital spots. The division works with studio executives to influence the creative strategy behind high profile campaigns promoting both major theatrical releases, as well as films and documentaries presented by the top streaming platforms.
In their new positions, Beaumont and Nesheim will continue their editorial work, while also collaborating with Platt to innovate and push the creative work of the theatrical division. This will include business and creative development. In addition to their work collaborating on campaigns, they will mentor young talent currently on the rise within Mob Scene itself, and help Platt to grow the theatrical division over the coming years.
Before joining Mob Scene, Beaumont had been a producer and sr, editor at Buddha Jones, contributing to recent marketing campaigns for “Life of the Party,” “Night School,” and “The Marvelous Mrs. Maisel.” He also served as an editor at Trailer Park, where he cut teasers and trailers for “Jungle Book,” “Life of the Party,” “Anchorman 2,” and both “Horrible Bosses” films.
Prior to his promotion, Nesheim had been a sr. editor at Mob Scene since 2012, most recently working on the promotional campaign for “Aquaman,” “Fantastic Beasts and Where to Find Them,” and the Clio Award-winning teaser for “The Accountant.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More