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    Beardsley named chief production officer at Swift; Chase promoted to CSO

    By SHOOTUpdated:No Comments1902 Views
    PORTLAND, Ore. --

    Marni Beardsley has joined creative agency Swift as chief production officer. She will oversee studio and operational production across all projects. Beardsley comes to Swift after a 25-year run at Wieden+Kennedy, where she most recently was director of integrated art/content production, supporting the global W+K network.

    Additionally Swift has promoted Meredith Chase to chief strategy officer. Chase joined Swift in 2015 as VP of strategic planning. She has since built a world-class strategy team that originates smart integrated marketing solutions for clients and robust inspiration for creatives; and led intensive primary research projects to inform brand and business strategy for Swift’s roster of global brands. Chase will continue to lead on business development efforts and direct large primary research projects.

    Previously, Chase was founder and principal of the strategic marketing firm Guidance Counsel, which partnered with Under Armour to help reposition its women’s business and developed the strategy that drove the company’s “I Will What I Want” campaign which won the Jay Chiat Grand Prix for Strategic Excellence, 11 Cannes Lions including Cyber Grand Prix, Effie Gold, four One Show Golds and 2014 Marketer of the Year.

    Meanwhile during Beardsley’s last 17 years at W+K, she led the integrated art production team. While there, she was instrumental in transforming the range of studio expertise from a focus on still photography and illustration to an expanded skill set that included film, animation, events, experiential and activations. Her client list at W+K included Nike, Shiseido, Target, Levi’s, Samsung, Verizon, Coca-Cola, P&G, Chrysler/Fiat and Delta Airlines.

    Beyond the award-winning work she’s overseen for the past two decades, Beardsley is a direct conduit to an international creative community, having forged long-standing relationships with world renowned artists, photographers and directors.

    Tags:Marni BeardsleyMeredith ChaseSwift



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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