Plough Corp./Coppertone.
PRODUCTION CO.
Brian Diecks Design, New York. Brian Diecks, director/designer; Amanda Hayes, designer; Victoria Michael, executive producer; Christopher O’Neil, animator. ARF & Co., Hoboken, N.J. Alex Fernbach, DP. Shot at ARF & Co.
AGENCY
Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Rich Roth and Phil Silvestri, creative directors; Jamie Hariton, producer; John Tumelty, art director; Eric Abraham, copywriter.
STOCK FOOTAGE
The Image Bank, Energy Film Library, Action Sports Adventure, Hot Shots Cool Cuts and Re:Search, all New York.
EDITORIAL
Manhattan Transfer, New York. Bill Denahy, editor.
POST/VISUAL EFFECTS
Manhattan Transfer. Bill Denahy, online editor/visual effects supervisor; Dino Regas, colorist; Mark French, graphics compositor/effects; Jennifer Hargreaves, producer.
AUDIO POST
Photomag, New York. Rex Recker, mixer.
MUSIC/SOUND DESIGN
Big Foote Music, New York. Chris Jordan, composer; Matt Hauser, sound designer.
THE SPOTS
Two :30s combine live action, stock footage and graphics to showcase new Coppertone products. "History" features footage of the original Coppertone product, a rotund man with a sunburned body, and a shot of a mad scientist pouring liquid into a test tube, as a voiceover describes the history of Coppertone and the advancements the company’s made, including the SPF rating system, UVA sunscreens and insect repellent sunscreens. "Spray" introduces Coppertone’s new line of spray-on sunscreens-Coppertone to Go and Sport spray. Footage includes a ’50s-style model demonstrating the new spray, french fries cooking in grease and a pair of animated hands rubbing a genie’s lantern. Both spot end with the voiceover, "We make America fun in the sun."
Spots broke in March.