Kevin Roddy, chief creative officer of BBH, New York, will serve as the judging chair for the 2010 Next Awards, a featured presentation of the AICP Show. The Next Awards honor outstanding multidimensional brand promotions in the moving image. The categories honored include: Integrated Campaign; Viral/Web Film; Experiential; Website/Microsite; and Product Integration, the latter of which is being introduced this year.
The Next Awards are the featured morning presentation of the Show, and debut on June 8 at The Museum of Modern Art (MoMA) in New York. The event is unlike any other awards show presentation. Highly interactive, the program includes short films of the Next judges offering insight and explanation of the winning entries, panel discussions, and presentations by the winners of the Integrated Campaign category outlining the creative technique and strategy behind each piece. Roddy will as the emcee during the event.
The work recognized in the Next categories is decided solely by the judging panel, whose names will be released soon. “Chairing the Next Awards is a huge honor,” said Roddy. “Since the event began in 2007, I’ve admired the AICP’s commitment to honoring breakthrough work. Each year it’s grown to encompass more of what the future is all about.”
“The Next Awards reward the most forward-thinking and ground-breaking work in marketing communications–Kevin’s background and experience make him the perfect choice to chair the judging jury, and to present the honors at The Next Awards,” said Matt Miller, president/CEO of the Association of Independent Commercial Producers. “Kevin and BBH are at the forefront of creating engaging experiences for viewers — he brings a unique understanding to these evolving categories.”
The overall AICP Show–including the evening gala–premieres June 8 at MoMA, under the direction of T.K. Knowles, chairman of the 2010 AICP Show, The Art & Technique of the American Commercial. Knowles is executive producer/managing director of Bob Industries. The Show recognizes the achievements in the artistry of commercial filmmaking.
All moving image advertising and marketing messages are eligible for entry, regardless of the media in which they appear. The call for entries is now open, with two deadlines: February 26 (for work airing February 23, 2009-February 7, 2010) and March 12 (for work airing February 8, 2010-March 7, 2010).
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More